GET College students who are using their parents’ Netflix account

TO Want their own Netflix account

BY Promising the joy of the unexpected

WHO: College students

WHAT THEY THINK: Netflix is expensive & there is no incentive to pay for their own membership

THE SOLUTION: Use the power of social pressure & personalization to enhance user experience through campus events, account customization, in-app communication & more

Copy: Lainey Toole

Art Direction: Patrick Verdeja

Media Planning: Kamryn Kirrene

Strategy: Maria Chavez